The River – CKRV

CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in Kamloops, British Columbia. The station broadcasts a contemporary hit radio format branded as 97.5 The River, and prior to 2010, had a hot adult contemporary format. Even though now a top 40 station, it's still classified as a hot AC station by Mediabase and Nielsen BDS. CKRV-FM's shift to top 40 most recently was plagued by CKBZ-FM shifting from adult hits to adult contemporary in the late 2000s.