Artist First Radio

Just like magazines, radio shows need content to attract listeners, which then attract advertisers. Why should authors pay a "donation" to provide that content? In n addition, I've never, ever met an author who sold more than a handful of books after being on a radio show. I'm sure best selling authors can do it and even unknown authors writing about celebrities (or airing taped phone conversations with George Bush), but it would be very difficult, if not impossible, for regular folks like us. Most people listening to the radio are in their cars. They're not online where they can order products nor are they holding a pen and paper, trying to jot down the name of a book. (Though I have seen people driving WHILE READING books!) One author I know, whose book is doing pretty well through her own online marketing efforts, was on a nationwide radio show. She sold less than 5 copies of her book. I had to gently explain to her that the radio is just not a reliable marketi