The Bull 94.9 – WUBL

The station began as religious WAVQ-FM, sister to WAVO AM. In the 1970s, the format changed to easy listening with the WPCH callsign. In the early 1980s, the station's format switched from easy listening to soft AC as a response to WSB-FM's format change. The name was "FM95 WPCH" until mid 1991, when the "Peach 94.9" name was adopted, reflecting its exact frequency for newer radios with digital tuning, and Atlanta's nickname as the "Big Peach". (This is derived from its main road of Peachtree Street, and New York being the "Big Apple", as well as Atlanta being the "New York of the South"; the callsign is now on WPCH-TV 17.1 as "Peachtree TV" in Atlanta.) The station enjoyed consistent ratings success through the 1990s and early 2000s with on-air personalities such as Steve Goss, Sandy Weaver (now running a voiceover company, Voicework On Demand, let go from WYAY on 2/29/2008), Dale O'Brien, Kari Dean (TV produc