The New 103.7 – WSOC-FM
The New 103.7 began playing and promoting country music in the Carolinas way back in 1971. Today, 39 years later, we are one of the longest running country stations in the nation and also the ACM Station Of The Year! The New 103.7 has one of the largest listening audiences in the Carolinas with over a quarter of a million listeners tuning in every week and brings more concerts to the Carolinas then any other country station!