The River – KRVB

The fact that 94.9 the River is challenging to describe in a sentence (or a page, for that matter) is exactly what makes it appealing to an adult audience who prefers genuine diversity in music – and "genuineness" in everything else. From CSN to R.E.M., Bob Marley to Dave Matthews, the River touches on a broad spectrum of music, appealing to a broad range of tastes. In addition, we've made a significant commitment to "community," building an enviable list of alliances and reaching an equally enviable audience in terms of education, income, and other qualitative measures.94.9 the River is … World Class Rock for southern Idaho & the Northwest.