WTUL New Orleans 91.5FM – WTUL

The slogan should have some reference to the city from which the radio is transmitting. The slogan about rocking your world strikes a direct reference to the nature of the business of the company. This company is about transmitting radio signals, radio, music, dynamism, youth etc…The term "rock" resonates both with young and with middle age customers. Baby boomers, for example, they were growing up during the period of the rock and roll. Younger listeners will also understand the meaning of this sentence.